Overview

Trump 2028 Hat refers to a viral internet controversy over U.S. President Donald Trump selling a red "Trump 2028" hat on his official website, suggesting a campaign for a third term as United States President. The hat was announced mid-April 2025 and spawned viral discussions and memes on Twitter / X, Reddit and TikTok, as some mentioned the Twenty-Second Amendment to the United States Constitution, which limits two terms a person can be elected President.

Background

On April 24th, 2025, U.S. President Donald Trump's official merchandise store^[1] added a hat written "Trump 2028," describing the product as, "Rewrite the rules with the Trump 2028 high crown hat" (seen below).

X^[2] user @NoLieWithBTC posted about Trump's 2028 hat shortly after the product was added to Trump Store's site, writing that "Donald Trump is now selling 'Trump 2028' hats on his official website, even though it is unconstitutional for him to run again." The tweet (seen below) amassed over 2 million views and 41,000 likes in a few hours.

Online Reactions

The product's addition to Donald Trump's website quickly instigated backlash and debate regarding the unconstitutionality of Trump running for a third term as United States President.

For instance, on April 24th, 2025, TikToker^[3] user @philipdefranco posted a humorous video about the Trump 2028 hat item (seen below), amassing more than 405,000 plays and 47,000 likes in a few hours.

On the same day, Redditor^[4] u/International-Drag23 posted a screenshot from a tweet posted by the official Democrats party, adding the caption "Trump announces his unconstitutional 2028 run for President by unveiling a new hat." The post (seen below) received roughly 4,900 upvotes and 413 comments in a few hours.

Various Examples

Search Interest

External References